Designing Tips

How much does logo design cost?

A logo design is often the first communication potential customers have with your brand, and as the old expression goes, “first impressions last”. Why not put that first impression in the hands of a professional?

Professional logo design will bring instant recognition to your brand, company, charity or other venture. Logo designs aren’t just for businesses.  A Professional logo designer will have experience with many aspects of the design and implementation of your entire identity as a company.

If you are just looking to get a quick and cheap logo created, there are certainly many designers out there that can help you. But when you get serious about creating a brand for your company, you will want someone with more experience.

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Pricing a Logo

Depending on where you will want to use your logo, which should be on every item associated with your business. You will want your logo to look good in black and white as well as in color. Make sure you request both versions from a designer.

There are three common types of logo pricing used in the design industry today.

Hourly Rate

A very common way for graphic designers to charge is by the hour. Depending on the experience, location, and many other factors, the hourly rate can be anywhere from $8.00 to $500.

Fixed Price

Many graphic design firms will give you a set price to deliver a logo design. They will usually give you a few variations to choose from. Make sure you have a thorough and complete requirements list before you begin the project. Make sure you get it in writing so you both have clear expectations.

Package Rates

Many graphic design firms will have pre-made packages that are usually cheaper than asking for several things piece by piece. Many graphic designers will have a package rate then allow you to request customization at an additional charge. Packages will usually include multiple versions of the logo. Files in bitmap and vector format. Different resolutions, grayscale and black and white versions. And often they will include a business card design or some other collateral designs that integrate the logo.

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Cheap vs Professional Logo

Let’s take a look at the sort of quality you can expect from cheap logo designers and logo design competitions.

Have a look at following screenshot which leads me to conclude, “if you pay peanuts you get monkeys”.

The overall quality of the design work produced is not at all professional, and the winning entry is also average.

Now take a look at the following logo designs and go over the questions from above again. Notice the difference?

These logos (with the exception of the Nike swoosh – that’s for a different post altogether) were created by professional logo designers. The Coca Cola and Pepsi logos have existed in a form similar to what they have now for 100 years or more, they’re iconic and people recognize them, which is exactly what you need from your logo. You have to make that first impression count.

Final Thoughts

Every logo is different, which makes it impossible to give a flat price for any particular design. This being the case, all graphic designers use different methods to determine the cost for developing a logo.

There is no set figure and each logo design price can vary greatly. It’s hard to give an estimate without a detailed brief. Everybody charges something different. But, I’m not a total cop out and I don’t want you to go away from this article without having even a rough idea of what sort of pricing to expect. 

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About Saira M.

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